Copywriting & Research


Visit my copywriting website.

I have a particular interest in working with organisations with ethical motives or social good at their heart, but can draw on experience from a wide range of high-profile organisations and brands – from Argos, RBS and Butlins to government agencies and national charities.

Recent clients include Why Poverty, The Environment Agency, the Insolvency Agency/GOV.UK, The British Council, European Centre for Medium-Range Weather Forecasts, Signal TV, MAKE and The Food Assembly. Earlier work includes copy for a folk music society, a website for a world-renowned architect and the high-profile relaunch of a website by presenter Kate Humble, which connects travellers with organisations and communities in need.

For more information and specific examples of work, get in touch.

I’ve worked on a huge range of projects. Some examples are:
• brand/style guidelines
• website copy
• blogs
• brochures
• voiceover scripts
• TV idents
• advertorials
• sponsored content
• competitions
• features
• offers
• company profiles
• rewrites of offline copy for digital.

Agencies I’ve written/edited for include Winkreative, Publicis, John Brown, Seven, Scroll, Sunday, August Media, Think Publishing, River Publishing and Result.


I’m also a regular freelance researcher for Social Impact Consulting, which exists to improve the opportunities and life chances of people experiencing poverty, disadvantage or discrimination.


For more information or a quote, email me.


The Armchair Activist's Handbook

The Armchair Activist’s Handbook

My first book, The Armchair Activist’s Handbook, is out now from Silvertail Books. It offers fun and easy ideas for alternative activism away from traditional chants-and-banners protest, and follows my own journey from being a disillusioned journalist to someone taking positive action for change.

To read a sample – and to buy it for Kindle – go here.

To buy it in paperback, visit my publisher’s website.

If you’re looking for more information on the projects and people featured in the book, click on the links below.

Chapter 1: Food Fight!
Chapter 2: Battle for Planet Earth
Chapter 3: Space Invaders
Chapter 4: Naked Fashion
Chapter 5: A Case of Affluenza
Chapter 6: Travel Baggage
Chapter 7: Crafty Tactics
Chapter 8: It’s All About the Money
Chapter 9: Clicktivism and Beyond

The Armchair Activist’s Handbook also has its own Facebook page – like it for updates on the book, events I’m speaking at, and ideas for activism.

Or follow me on Twitter @armchairaction.



What clients say:

Ruth Stokes began working on the Guardian’s prestigious Teacher Network in October 2016, and within a matter of months was editing the site. She has all the skills anyone could want in a journalist: lively writing, skilful editing, creative commissioning, attention to detail and respect for deadlines. But she has much more besides.

Ruth is a delight to work with, a helpful team player with time for everyone. She is patient, even-tempered and caring. She has built good relationships with a range of other departments at the Guardian, from the news team to the commercial departments.She has worked with commercial colleagues to produce sponsored series for clients on subjects such as green schools and how to teach writing. She enjoys meeting the clients themselves, and always maintains excellent relations with them.

She approaches her work intelligently. She quickly made herself an expert in all matters educational, and began to forge links with teachers around the UK. She set up an advisory panel of teachers to inform the content of stories. Traffic has boomed under her editorship, reaching a million page views every month. The Secret Teacher column, which she edits, is one of the most popular features on the Guardian, attracting hundreds of comments each week and generating lively debate. I have no reservations at all in recommending both her and her work.” Judy Friedberg, Education Consultant, The Guardian

I recommend Ruth wholeheartedly. She is an accomplished journalist who can turn her skills to a number of different subject matters and styles, and she’s a pleasure to work with. As one of my regular core of freelance contributors, she is at the heart of my plans in terms of commissioning new work, and her flexibility and can-do approach make her a real find as a contributor.” Matt Potter, Group Editor, John Brown

“Ruth is an exemplary sub-editor and top of my list for subbing shifts. Her work is a consistently high standard and she is a delight to work with.” Mark Wheeler, Production Editor, Horticulture Week

“It’s great having Ruth on board as our business writer. Her features are packed with interesting information and her copy always arrives ahead of deadline. Her smartphone app recommendations are often so popular that the whole office has downloaded them before the magazine’s even gone to print!” Molly Haynes, Deputy Editor, Cedar

“Thanks for this. Both pieces have been great and it’s nice to find a reliable new writer.” Heather Farmbrough, Editor, Traveller and Sailaway magazines

“Ruth has supplied Social Impact Consulting with research services on several occasions and continues to deliver an outstanding service. She carries out interviews to a very high standard, undertakes investigative research, compiles reports and produces well written summaries. Her work is always delivered on time and exactly on budget. She has made an invaluable contribution to a number of major reports, including the influential ‘Green Light’ report on social enterprise and housing produced for the National Housing Federation and ‘Social Franchising’ produced for Big Society Capital. I recommend Ruth to anyone seeking a motivated, intelligent and helpful partner to deliver high-quality research.” Mark Richardson, Social Impact Consulting

“Ruth worked for me for a year and was fantastically well-organised and a great writer. She was able to cover a wide variety of topics in quick succession, always filed her features on time – and was generally a joy to work with. In fact I still to work with Ruth as she now contributes on a freelance basis and is one of my most reliable journalists.”
Rosie Mellor, Editor, Sense magazine

“Ruth Stokes is a very competent, reliable and hard-working sub-editor who understands how crucial it is to meet deadlines.” John Noble, Editor, Sunday Independent and Cornish Times

“Ruth is fantastic to work with because she’s really passionate about what she does. She held the ethos of our travel magazine close to her heart and still lives by it today. A sharp and creative writer and reporter, her articles are always engaging, innovative and thoroughly researched. Her dedication to her subject shines through in everything she does.” Cath Millman, Editor at Tracks magazine, Cardiff University


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